News & Us
1965
Seng Choong Confectionery, a household name in Marine Parade, known for its old school butter cakes, black forest cakes, and apple pies
2016
Old Seng Choong was created and launched as an online store, with heritage recipes and nostalgic flavors, in tribute to Chef Daniel’s late father.
2018
Opening of Old Seng Choong Clarke Quay, 1st brick and mortar retail concept.
2019
Opening of Old Seng Choong @ MBS.
2020
OSC’s very first Facebook Live
2023
Opening of Old Seng Choong @ Paragon
CAG T2 (Q3)
1965
成昌西饼店马林百列家喻户晓的糕点店，以售卖古早味黄油蛋糕、黑森林蛋糕和苹果派而闻名
2016
创立老成昌 线上商城，推出具有传统及怀旧风味的老式糕点，以纪念创始人 Daniel 已故的父亲
2018
老成昌第一个实体零售店在克拉码头中央 (The Central) 开业
2019
老成昌滨海湾金沙 (The Shoppes at Marina Bay Sands) 零售店开业
2020
老成昌脸书 (Facebook) 首场直播
2023
百丽宫 Paragon
即将推出新概念零售店: 樟宜机场第 2 航站楼 (第 3 季度)
Seng Choong Confectionery, a household name in Marine Parade, known for its old school butter cakes, black forest cakes, and apple pies
2016
Old Seng Choong was created and launched as an online store, with heritage recipes and nostalgic flavors, in tribute to Chef Daniel’s late father.
2018
Opening of Old Seng Choong Clarke Quay, 1st brick and mortar retail concept.
2019
Opening of Old Seng Choong @ MBS.
2020
OSC’s very first Facebook Live
2023
Opening of Old Seng Choong @ Paragon
CAG T2 (Q3)
1965
成昌西饼店马林百列家喻户晓的糕点店，以售卖古早味黄油蛋糕、黑森林蛋糕和苹果派而闻名
2016
创立老成昌 线上商城，推出具有传统及怀旧风味的老式糕点，以纪念创始人 Daniel 已故的父亲
2018
老成昌第一个实体零售店在克拉码头中央 (The Central) 开业
2019
老成昌滨海湾金沙 (The Shoppes at Marina Bay Sands) 零售店开业
2020
老成昌脸书 (Facebook) 首场直播
2023
百丽宫 Paragon
即将推出新概念零售店: 樟宜机场第 2 航站楼 (第 3 季度)