春暖花开 福享新春
Embrace the Rhythm of Spring where Heritage Blossoms

Step into the vibrant spirit of Chinese New Year with Old Seng Choong’s festive delights.

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Honoring Traditions,
Welcoming New Beginnings

Celebrate your baby’s milestone in style

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Savoury, Sweet, and Uniquely Local Flavours

Explore a range of cookies that’s as unique as it is irresistible. Available at Buy 5 Get 1 Free*!

SHOP NOW

Timeless Bakes for Every Occasion

The perfect harmony of taste and tradition, crafted to celebrate life's sweetest moments!

SHOP NOW

春暖花开 福享新春
Embrace the Rhythm of Spring where Heritage Blossoms

Step into the vibrant spirit of Chinese New Year with Old Seng Choong’s festive delights.

Shop Now

Honoring Traditions,Welcoming New Beginnings

Celebrate your baby’s milestone in style!

Shop Now

Savoury, Sweet, and Uniquely Local Flavours

Explore a range of cookies that’s as unique as it is irresistible. Available at Buy 5 Get 1 Free*!

Shop Now

Timeless Bakes For Every Occasion

The perfect harmony of taste and tradition, crafted to celebrate life's sweetest moments!

Shop Now

TOP PICKS OF THE MONTH

Assorted Pineapple Tarts
Assorted Pineapple Tarts
Assorted Pineapple Tarts
Assorted Pineapple Tarts

Assorted Pineapple Tarts

$42.80
Traditional Nian Gao
Traditional Nian Gao
Traditional Nian Gao
Traditional Nian Gao

Traditional Nian Gao

$38.80
Emperor Herbs Chicken
Emperor Herbs Chicken
Emperor Herbs Chicken
Emperor Herbs Chicken

Emperor Herbs Chicken

$26.80
Traditional Bak Kwa
Traditional Bak Kwa
Traditional Bak Kwa
Traditional Bak Kwa

Traditional Bak Kwa

$42.80
Kumquat Pineapple Tarts
Kumquat Pineapple Tarts
Kumquat Pineapple Tarts
Kumquat Pineapple Tarts

Kumquat Pineapple Tarts

$42.80
Pandan Chiffon Cake
Pandan Chiffon Cake
Pandan Chiffon Cake
Pandan Chiffon Cake

Pandan Chiffon Cake

$22.80
Pandan Coconut
Pandan Coconut
Pandan Coconut
Pandan Coconut

Pandan Coconut

$22.80
Cereal Prawn
Cereal Prawn
Cereal Prawn
Cereal Prawn

Cereal Prawn

$22.80
Jeju Yuzu Chiffon Cake
Jeju Yuzu Chiffon Cake
Jeju Yuzu Chiffon Cake
Jeju Yuzu Chiffon Cake

Jeju Yuzu Chiffon Cake

$28.80

THE ORIGINAL SINGAPORE TASTE


Founded by renowned local pastry chef Daniel Tay, Old Seng Choong, named after the well-loved Seng Choong Confectionery (estd. In 1965), pays homage to his father and the good O’Times of Singapore. With a harmonious visual and sensory blend on every Old Seng Choong package, the signature Singapore-inspired taste celebrates every eventful occasion, thriving to leave a traditional yet fun momentous footprint in every bite.

MORE ABOUT US
Seng-Choong-Confectionery.jpg__PID:68fc3a8d-4267-4bf3-90d9-d377799457d7

THE ORIGINAL SINGAPORE TASTE

Founded by renowned local pastry chef Daniel Tay, Old Seng Choong, named after the well-loved Seng Choong Confectionery (estd. In 1965), pays homage to his father and the good O’Times of Singapore. With a harmonious visual and sensory blend on every Old Seng Choong package, the signature Singapore-inspired taste celebrates every eventful occasion, thriving to leave a traditional yet fun momentous footprint in every bite.

MORE ABOUT US

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Old Seng Choong Pte Ltd
GST REG. NO. 201540527H
2024 All rights reserved.

Old Seng Choong Pte Ltd
GST REG. NO. 201540527H
2024 All rights reserved.