Old Seng Choong

Honoring Traditions,
Welcoming New Beginnings

Celebrate your baby’s milestone in style

Traditional Bakes
with a Modern Twist

Flaky buttery perfection with winter melon bits in a delectable pastry, the ideal snack for any occasion.

Lao Po Bing

Flaky buttery perfection with winter melon bits in a delectable pastry, the ideal snack for any occasion.

Buy 5, Get 1 Free^*

Treat yourself and your loved ones to a delightful array of cookies!

Chiffon Cake In The Making

A true delight for your taste buds,
offering a moist and tender crumb
that will leave you wanting more.

A Christmas To Remember, A Taste To Cherish

Early Bird Special, available now till 30 Nov!

Traditional Bakes with a Modern Twist

Celebrate your baby’s milestone in style!

Traditional Bakes with a Modern Twist

Flaky buttery perfection with winter melon bits in a delectable pastry, the ideal snack for any occasion.

Lao Po Bing

Flaky buttery perfection with winter melon bits in a delectable pastry, the ideal snack for any occasion.

Buy 5, Get 1 Free^*

Treat yourself and your loved ones to a delightful array of cookies!

Chiffon Cake in The Making

A true delight for your taste buds, offering a moist and tender crumb that will leave you wanting more.

TOP PICKS OF THE MONTH

THE ORIGINAL SINGAPORE TASTE

Founded by renowned local pastry chef Daniel Tay, Old Seng Choong, named after the well-loved Seng Choong Confectionery (estd. In 1965), pays homage to his father and the good O’Times of Singapore. With a harmonious visual and sensory blend on every Old Seng Choong package, the signature Singapore-inspired taste celebrates every eventful occasion, thriving to leave a traditional yet fun momentous footprint in every bite.

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THE ORIGINAL SINGAPORE TASTE

Founded by renowned local pastry chef Daniel Tay, Old Seng Choong, named after the well-loved Seng Choong Confectionery (estd. In 1965), pays homage to his father and the good O’Times of Singapore. With a harmonious visual and sensory blend on every Old Seng Choong package, the signature Singapore-inspired taste celebrates every eventful occasion, thriving to leave a traditional yet fun momentous footprint in every bite.

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Old Seng Choong – Tradition Meets Taste.

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Old Seng Choong Pte Ltd
GST REG. NO. 201540527H
2024 All rights reserved.

Terms & Conditions

Privacy Policy

Old Seng Choong Pte Ltd
GST REG. NO. 201540527H
2024 All rights reserved.